Play Better Golf.
This is my philosophy
I use all the tools and knowledge that I have accumulated in my 40 years in the golf business coupled with excitement and enthusiasm to create golf club designs that play better.
I push the envelope in playability and design on many of my models. If I develop a unique design, it must have provable playability characteristics that will improve a targeted segment of golfers’ games; and in many cases, all types of golfers’ games.
If I develop a club to fit into a currently existing area of design that warrants a competitive product, then it must play better. Our testing must show that a majority of golfers preferred our design in looks and playability to our competitor’s design.
When it is time to update or change an existing Maltby club model because its lifecycle is over; the new model must be more playable, confirmed not only by its new design parameters but also by actual testing with golfers.
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